What does THAT mean?

I was making lunch one day recently and looked at the bottle of mustard.

See what it says?  Right there, in BIG letters.

100% NATURAL.

What does that mean?  Produced by nature?  Like the ingredients were harvest off plants, blended and bottled?  That's what I would think.

But when I turned it over and looked at the back I saw this...

Ummm...  Distilled vinegar?  Distilled?  That's not what I would consider a natural process?  It's not like you can go to your vinegar plant and pour out distilled vinegar.

So what does 100% Natural mean?

Absolutely nothing.  There are no government regulations about putting this label on foods.  I could have The Husband (who is a Chemist) whip something up in the lab (he is certainly capable of distilling vinegar!) and label it 100% Natural.  No problem.

I think this is deceptive advertise, don't you?